Friday, February 17, 2006

My physical condition now - lethargic! Yesterday and today, wx and I had to lead a group of Indonesian students, all-in-all 66 students, splitted into 2 coaches. And where's our boss? MIA and he left for us to manage the group by ourselves.

When we visited Nanyang Academy of Fine Arts (NAFA), a female marketer was astounded that we were only attachment students and given such a major tasks. She remarked that during her attachment while studying in NTU, most of her time spent was on 'shredding' paper. I was laughing out loud at that point of time. She looks funny.

We also visited a branding company called 'Brandz' and Lasalle-SIA College of the Arts. The talk at the branding company was very relevant to my field of studies - business. It taught me the importance of branding, that brands relay emotional messages to our customers that must be consistent with our market positioning. For a brand to stand out and provide a competitive edge, it must be 'different' from other brands. But of course if your brand promises 'quality,' then your products must be able to deliver the required 'quality' to your customers should you not want them to lose faith in your company.

What about NAFA? And also Lasalle? Seriously speaking, I am not into Arts. So I kept my ears shut tightly. Most to most I listened only to the entry requirements. Without doubt, both NAFA and Lasalle presented in such a way that they were conducting a recruitment exercise, promoting their institutions in-depth. We were then brought on a walking tour, but in Lasalle, wx and I just took a seat in the canteen because I was too lazy to walk!

We brought the group back to Hotel Royal and reached at 4.50pm. Thereafter, we went home without returning to the office. So we earned an hour. But tomorrow we're gonna lose many hours sending the group to the airport and checking-in for them at the airport. It is certainly going to be a rowdy sight at the airport. And a 'saturday blue' for me. But fortunately boss advised wx and I to report at the office at 11am instead of 9.30am, before meeting the group at the hotel at 2pm.

8 days to end of attachment, including tomorrow and sunday.

|Melvin Ng| 7:50 pm|

January 2009

2009年　01月

ASPIRES TO BE

The Future Bachelor

THE OWNER



Melvin Ng

メルビン

黄竣雄

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